Sectors
The businesses redefining marketing, media and culture
Motion Advisory Partners works with founders and investors behind distinctive agencies and businesses across marketing, media, experience, sport and marketing technology. These seven sectors are a way to explore that focus. Most of the businesses we work with sit across more than one.
- A note on grouping
- Businesses rarely fit neatly into one group, and the convergence between them is often where the most interesting transactions happen. If yours sits across several, that is usually a strength.
Seven sectors
Each page covers the business types in the group, the issues founders and buyers tend to consider, and the resources we have written that are most relevant.
- 01Digital agenciesDigital, performance, technology and integrated agencies: the largest part of the market and the one we know best.
- 02Experiential agenciesBrand experience, activation and immersive agencies, valued on creative reputation and project economics.
- 03Events and live entertainmentEvent production, festivals, formats and live entertainment: client funded services and owned audience assets.
- 04Social contentSocial-first agencies and content studios, where brands spend their attention and groups look for growth.
- 05Influencer and creatorInfluencer agencies, creator management and creator platforms, each valued on different terms.
- 06Sport and cultureSports marketing, fan engagement, music and culture led agencies connecting brands with audiences.
- 07Adtech and marketing technologyAdtech and martech products and technology enabled services, valued on recurring revenue and ownership.
Our deals
Where the sectors meet
Both of our recent transactions involve businesses that sit across sectors.