What our clients say

A massive thank you to Rob Reid, Rick Palmer and Motion Advisory Partners, who played a central role in 53Six joining the FUEL group. From the moment we started working together, we knew that we had the right partner. Their expertise, guidance and support throughout the entire process was second to none. Brilliant operators who are very good at what they do.

Rick has been a trusted adviser to Fanatic and understands our business and our ambitions. Working with him and Rob at Motion Advisory Partners helped us turn those ambitions into a clear acquisition strategy. They were instrumental in bringing Studio Kin into Fanatic, shaping the deal, working through the detail and seeing it through to completion. Their advice was straightforward, commercially sharp and always conscious of the people involved. We felt in very experienced hands throughout, with partners who genuinely cared about what we were building and how this deal would help us get there.

We have ambitious plans for FUEL, and Rick and Rob have helped us put a clear commercial framework around that ambition. They understand our sector, bring valuable relationships and help us assess how the right businesses and capabilities can strengthen the group. They are hands-on with the detail, from evaluating opportunities and working through terms to planning how people and businesses come together. We value their judgement, their willingness to challenge our thinking and their genuine commitment to what we’re building.

Motion’s experience in running, scaling and selling agencies shone through - strategic decision making, excellent advice and a genuinely enjoyable process from our first conversation to getting it over the line. Thank you Rick and Rob!

Rick and Rob have helped us connect our plans with a clear growth and acquisition strategy. We particularly value their ability to work through the detail with us while keeping the wider direction of the business in view.

Rick and Rob took the time to understand what makes our business distinctive, including the technology we’ve built alongside our design work. They’ve helped us articulate that value clearly and think through what the right strategic relationships could mean for our future. Their industry knowledge, thoughtful advice and willingness to get hands-on with the details have been incredibly valuable. I feel I have experienced people in my corner who understand what matters to me as a founder.

Motion have given us a much clearer understanding of the strategic options available to us. Rick and Rob have brought relevant relationships to the table and helped us work through what different partnerships could mean for the business and its shareholders. They understand our ambition and have respected our priorities and timing throughout. Their advice is direct, well informed and grounded in the realities of running an agency. We’ve really enjoyed working with them and value having their experience alongside us.

Working with Rick and Rob has helped us get much clearer about how we want our business to grow. They’ve challenged us to think carefully about our positioning, how we price our work, the client relationships we want to build and where partnerships could help. Our conversations lead to practical priorities and a clearer sense of where to focus our time. Having experienced founders who understand creative ambition and the commercial realities of running a business has been hugely valuable.