Effective Date: 8th December 2025

At Motion Advisory Partners LLP (“Motion,” “we,” “us,” or “our”), we believe that privacy is part of trust. We are committed to protecting your personal data, using it responsibly, and keeping it secure. This policy explains how we collect, use, and protect your personal information when you engage with us — whether through our advisory services, our website, or in any other interaction.

We operate globally from the United Kingdom and comply fully with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all relevant data privacy laws.
 

​We only collect the data we need to deliver our services effectively and to build trusted, professional relationships.

We may collect:

• Identity and Contact Data – name, job title, company, email, phone number, postal address.

• Professional and Financial Data – business information, transaction data, valuation data, and payment details where relevant to advisory or M&A services.

• Technical Data – IP address, browser type, and site usage data from visits to motionadvisorypartners.com

• Communications Data – correspondence such as emails, messages, or meeting notes.

• Sensitive Data – only when necessary (for example, ID verification for compliance or due diligence) and only with your explicit consent or where legally required.

We collect data directly from you, through partners, from public sources, or through technology such as cookies (see Cookies and Digital Tools Section).

We only collect the data we need to deliver our services effectively and to build trusted, professional relationships.

We may collect:

• Identity and Contact Data – name, job title, company, email, phone number, postal address.

• Professional and Financial Data – business information, transaction data, valuation data, and payment details where relevant to advisory or M&A services.

• Technical Data – IP address, browser type, and site usage data from visits to motionadvisorypartners.com

• Communications Data – correspondence such as emails, messages, or meeting notes.

• Sensitive Data – only when necessary (for example, ID verification for compliance or due diligence) and only with your explicit consent or where legally required.

We collect data directly from you, through partners, from public sources, or through technology such as cookies (see Cookies and Digital Tools Section).

We use personal data to deliver services that are relevant, compliant, and effective.

Specifically, we process data to:

• Provide our M&A and advisory services — including research, strategy, due diligence, and transaction management.

• Manage relationships — staying in touch, sharing updates, and supporting clients.

• Comply with legal obligations — such as Anti-Money Laundering (AML) and Know Your Client (KYC) checks.

• Operate our business — including payments, record keeping, and performance analysis.

• Communicate and market responsibly — to share insights, event invitations, or thought leadership, with your consent where required.

• Maintain and improve our digital experience — analysing website traffic and functionality to serve you better.
   

Legal basis for processing:

 We process data under the following grounds:

• Contractual necessity – to perform our services.

• Legal obligation – to comply with UK and international laws.

• Legitimate interests – for efficient operations and marketing, balanced against your rights.

• Consent – where you have explicitly agreed (for example, marketing subscriptions or ID checks).

We only share data when necessary, and always securely.

This may include:

• Service providers (IT systems, legal counsel, compliance partners).

• Business partners involved in a transaction or deal process.

• Regulators and authorities when legally required.

• Successors or acquirers if Motion undergoes a merger or sale.

All third parties handling your data are required to meet the same legal and security standards we follow.
 

Motion operates internationally. When we transfer data outside the UK or EEA, we ensure that equivalent protections apply.

These include:

• Transfers only to countries with recognised adequacy decisions;

• Use of Standard Contractual Clauses (SCCs) or International Data Transfer Agreements (IDTAs) where required; and

• Additional safeguards to protect the privacy and integrity of your information.
   

We use a combination of technical and organisational measures to protect your personal data. This includes encryption, access controls, secure cloud environments, and regular system reviews.

While no system is entirely immune from risk, our security approach is designed to minimise the chance of loss, misuse, or unauthorised access.
 

We keep personal data only as long as necessary to:

• fulfil the purpose for which it was collected,

• meet legal and regulatory requirements, and

• manage potential disputes.

For example, financial and AML records may be kept for up to seven years as required by UK law. Once data is no longer needed, it is securely deleted or anonymised.
 

Under the UK GDPR, you have the right to:

• Access – request a copy of the data we hold about you.

• Rectify – correct inaccurate or incomplete information.

• Erase – request deletion where appropriate.

• Restrict – limit how we use your data in certain cases.

• Port – receive your data in a structured, machine-readable format.

• Object – to processing, especially for marketing.

• Withdraw consent – at any time, if processing is based on consent.

To exercise your rights, email us at team@motionadvisorypartners.com
We will respond within one month. If you are unsatisfied, you can contact the Information Commissioner’s Office (ICO) at ico.org.uk or call 0303 123 1113.

Our website and digital products use cookies and analytics tools to understand traffic and improve performance. You can manage your cookie preferences at any time through your browser or our on-site cookie settings.

 For more details, please see our Cookie Policy (available at motionadvisorypartners.com/cookies).

Our website and communications may contain links to third-party platforms. We are not responsible for their privacy practices or content. Please review their policies before providing any personal data.

We may update this Privacy Policy periodically to reflect new regulations, operational changes, or improvements to our services.

Any significant updates will be communicated on our website and, where appropriate, directly via email. The latest version will always be available at motionadvisorypartners.com/privacy.
 

If you have questions, concerns, or requests related to this Privacy Policy, contact us directly:

Motion Advisory Partners LLP
167-169 Great Portland Street (Fifth Floor)
London W1W 5PF
United Kingdom
Email: team@motionadvisorypartners.com
Website: motionadvisorypartners.com