Southeast Asia has entered 2026 with a ‘selectively open’ M&A market. Buyers are active but standards are higher with deeper diligence than before and a leaning towards three strategic considerations.

The UK remains the benchmark market in Europe for marketing technology and services. Ireland adds a valuable second leg to that story with Dublin an increasingly important technology hub.

The Middle East is no longer a side bet in global media plans. Instead the region has now become a testbed for the next generation of marketing technology and services.